SHARA ELLEN RUTBERG
CONTENT MARKETING WRITER & STRATEGIST | COPYWRITER
Growing brands that help pets, people & the planet
Health/Medical/Pharma· Pet/Vet/Equine · Food & Tech
SHARA RUTBERG
I translate science and statistics into content that connects with
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Patients
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Health Care Providers
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Caregivers
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Salespeople
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Business Decision Makers
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Clinical Trial Participants
Strategic Medical Communications including
​B2B & B2C health content
provider profiles
newsletters
video scripts
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marketing & promotional content & copy patient stories/journeys
case studies
sponsored content
thought leadership / ghostwriting
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​​web content, service line content
blogs
social media content
app content
Featured Experience
Content Strategy, Brand Voice & Content for Global BioPharma
Built content strategy, brand voice, then researched and wrote a 60,000-word content foundation for online disease state education hub. 2-year contract. Read more ...
Patient Advocacy & Educational Content for National Disease Organization
Across 10+ years, I have interviewed scores of people living with the disease, healthcare providers and researchers to create quarterly long-form articles across the patient journey on topics ranging from alternative therapies and symptom management to advocacy and technology.
B2B & B2C Sponsored Marketing Content for Top Health & Nutrition Brands
15+ years researching and writing strategic articles, in-depth reports (eguides, case studies, white papers), newsletters, sales enablement & marketing copy for brand partners of leading specialty content provider for nutritional supplements and healthy food industries.
Patient Engagement Materials for Denver’s primary anchor hospital
Articles for quarterly magazine with topics ranging from preventive care to service line information.
Copy & Content for State Tobacco Education and Prevention Partnership
Messaging, positioning, patient engagement material, web copy, tv & radio commercial scripts for statewide Colorado Quitline program.
Marketing Content, Sales Enablement Content for Multinational Food Corp.
Researched and wrote healthy eating trend reports to grow sales of ingredients, foods and beverages. Focus ranged from cleaner ingredients and lower sugar options to better-for-you frozen entrees and healthier baked goods.
Copywriting for Leading Supplement Brands
Write sales enablement copy, marketing content, packaging, point-of-sale, trade show and social media content adhering to regulatory guidelines. DTC and practitioner lines. Brands include: Probulin, Quicksilver Scientific, mindbodygreen.
Copy for National Preschool Healthy Eating Program
Wrote program material (activities, song lyrics, web copy) for Food Friends, award-winning program helping Head Start preschoolers to develop healthy eating and movement habits.
HCP Engagement and Curriculum Material
Wrote marketing and online curriculum material for leading health coaching program affiliated with the Institute for Functional Medicine.
B2B and B2C Health Journalism
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15+ years reporting and writing freelance health content for national outlets (Functional Ingredients, Delicious Living, Nutrition Business Journal, SupplySide Supplement Journal; former editor Natural Foods Merchandiser)
Learn more about how I can help you:
shararutberg@gmail.com
